Glenn Wilmore Edinburgh
Secret Aesthetics
PROJECT DIRECTION DOCUMENT
Date: September 11, 2026
Valid for: 30 days
Prepared exclusively for Zoya Awan. This document sets out our recommended approach, scope, timeline and investment for the digital presence of your next-generation clinic software platform.
Your software deserves a digital presence that matches its ambition
( 01 )
A marketing site for a software platform. Futuristic UI, high-end motion design, built to convert clinic owners. The visual benchmark is the designers you referenced.
( 02 )
We are proposing a complete digital build — visual direction, custom motion design and a fully realised site — engineered to the highest standard of UI and UX design.
What the project demands.
The Opportunity
Next-generation software. A digital presence to match.
The visual standard you described demands a site that communicates quality, credibility and sophistication the moment someone lands on it. Not through copy. Not through features. Through design alone. That is the standard this project is built to.
Conceived in Edinburgh
Built to your specification
( 01 )
A fully custom site built from scratch — visual direction, motion design and architecture established in phase one and executed precisely in the build. Every element designed with intention.
( 02 )
Full SEO infrastructure built into the foundation from day one — clean architecture, structured data and performance optimisation — ready for handover to your SEO specialist on completion.
Phase 01
( week 1-3 )
Direction
CREATIVE BRIEF
VISUAL LANGUAGE
MOTION PRINCIPLES
PLATFORM ARCHITECTURE
DIRECTOR SIGN OFF
Phase 02
( week 4-7 )
Design & Engineering
HERO ARCHITECTURE
CUSTOM MOTION DESIGN
FULL SITE BUILD
RESPONSIVE ENGINEERING
SEO INFRASTRUCTURE
Phase 03
( week 8 )
Refinement & QA
CONSOLIDATED REVISIONS
CMS integration
PERFORMANCE VALIDATION
QA & Testing
Accessibility
Final Sign Off
Phase 04
( week 9 )
Launch
Go-live
Website design (UX/UI)
Confirmed at brief — £—
Website development
Confirmed at brief — £—
Motion & Direction
Confirmed at brief — £—
From
£5,000
( Payment Schedule )
50% ON COMMENCEMENT
50% ON COMPLETION AND APPROVAL
Next Steps
Three steps to get started.
We build websites for brands that take quality seriously.
Glenn Wilmore Studio is a boutique web studio based in Edinburgh. Every project is led directly by the studio founder from brief to launch. No handoffs, no intermediaries.
